Download vCard

Roman Sierra

New York, NY 10022
Roman Sierra


July 15, 2013, by Roman Sierra, category Marketing


Next time you walk through the doors of your favorite store, every move you make and every product you see and touch could be tracked by that store. All they need is your mobile connected to Wi-Fi while you are at the store.

Is it an invasion of privacy or not at all since you are at a public place.

The writers of the following article at the NY Times basically talk about how customers are being tracked by the stores. Apparently this practice helps retailers determine whether or not customers are interested in a particular product on display. But are retailers telling us that Big Brother is watching us?

What’s the difference – if any – between being tracked online and being tracked at the physical store? Should you worry about his or just let it go?



So, what do you think ?