Roman Sierra is a Social Media Manager and Strategist based in New York City.

He effectively runs social media campaigns using the most iconic social brands in the industry as well as social media metrics software tools to make the task of digital marketing more efficient and effective. Roman has worked for Fortune 500 companies including Wal-Mart Stores, The Michelin Group and IBM.

His career in television allowed him to build a strong relationships with marketing and distribution teams. This helped Roman to acquire a lot of techniques to attract and engage audiences. While at Bloomberg, Roman produced several promos and demos tailored for different markets in the U.S. and Latin America.

In 2001 he identified the void for digital marketing strategies for independent film producers. He created the Facebook group Independent Film community, now +17K members strong.
Roman helps directors and producers in that network to develop the best marketing strategies for their films. Roman keeps constant communication with over 500 filmmakers around the world and his social media network extends to over 25K followers.