ROMAN SIERRA

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Roman Sierra

New York, NY 10022
Roman Sierra

BBA Shield

A Century of Success

May 18, 2015 | Blog | by Roman Sierra

(The article below was published in the Westchester Business Journal on April 20, 2015. Byline is mine) Even in 2015, there is still a debate about exactly where higher education’s history began. Regardless of whether it was in France, England, or Italy, historians agree that it began around the 13th century. The methods to teach [...]

NABA

Current and Future Accountants Meet at CW

May 16, 2015 | Blog | by Roman Sierra

The article below was published on The College of Westchester’s blog on March 3, 2015. Byline is mine) Adding new members and multiplying contacts is a very important mission for The National Association of Black Accountants (NABA.) In an effort to achieve those goals, representatives of NABA and current members of the organization from CW, [...]

David Ortiz

NBA/Cisco Dream Team Experience

May 16, 2015 | Blog | by Roman Sierra

(The article below was published on The College of Westchester’s blog on March 18, 2015. Byline is mine) “One of the best professional experiences ever,” that’s how David Ortiz describes his participation at the NBA-Cisco Dream Team at the NBA All-Star Game in New York City. Along with 29 students from different colleges and universities [...]

Technology

SOCIAL MEDIA, LOOKING AHEAD

April 21, 2015 | Blog, Social Media | by Roman Sierra

(Published in The College of Westchester’s News Letter, October 2013) There is one question people ask me all the time: What do you think will happen to Social Media in the future. My answer is very simple and honest: I don’t know. What I do know is that it will keep growing, expanding and evolving. [...]

content

WHAT IS CONTENT MARKETING?

May 15, 2013 | Blog | by Roman Sierra

A lot of people constantly ask me for better practices when distributing content via social media. They want to pitch their products but they don’t want to sound like their selling and harassing you to buy. When you do it the right way is called “Content Marketing.” Basically, content marketing is the art of communicating [...]

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