ROMAN SIERRA

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Roman Sierra

New York, NY 10022
Roman Sierra

shopping

ATTENTION SHOPPERS!

July 15, 2013 | Marketing | by Roman Sierra

Next time you walk through the doors of your favorite store, every move you make and every product you see and touch could be tracked by that store. All they need is your mobile connected to Wi-Fi while you are at the store. Is it an invasion of privacy or not at all since you [...]

STARBUCKS CUPS TO COME WITH A POLITICAL MESSAGE

December 26, 2012 | Marketing | by Roman Sierra

Starbucks is using its coffee cups to jump into the political fray in Washington. The world’s biggest coffee chain is asking employees at cafes in the Washington, D.C., area to scribble the words “Come Together” on cups for drink orders on Thursday and Friday. CEO Howard Schultz says the words are intended as a message [...]

IN SOCIAL MEDIA AND OPINION PAGES, NEWTOWN SPARKS CALLS FOR GUN REFORM

December 21, 2012 | Marketing, Media, Social Media | by Roman Sierra

The shooting rampage in a Connecticut elementary school last week triggered a conversation different from those that followed other recent U.S. gun tragedies. In addition to an outpouring of emotion, social media and the opinion pages of newspapers were used immediately to tackle the polarizing issue of the nation’s gun laws, according to a special [...]