(Published in The College of Westchester’s News Letter, October 2013) There is one question people ask me all the time: What do you think will happen to Social Media in the future. My answer is very simple and honest: I don’t know. What I do know is that it will keep growing, expanding and evolving. [...]
The shooting rampage in a Connecticut elementary school last week triggered a conversation different from those that followed other recent U.S. gun tragedies. In addition to an outpouring of emotion, social media and the opinion pages of newspapers were used immediately to tackle the polarizing issue of the nation’s gun laws, according to a special [...]
Everyone wants a simpler way to manage the complexities of tasks that go along with social media marketing, right? Especially if you have a 9-5 job. You need to keep up with all your social media platforms under one roof and analyze how effective are they to help you accomplish your goals. ‘Sprout Social’ has [...]
1. Get Out There—You must be seen and heard. Spend time visiting other blogs, leaving comments on posts you love and letting people know who you are. 2. Take Risks—You must be willing to take the risk that some people might not like your blog, Facebook, and Twitter feeds. 3. Don’t be Undercover—You can’t be [...]
Facebook was originally conceived as a place to share comments, pictures and videos with our friends and relatives. However, many of us use Facebook as a tool to find gigs and network with other professionals in the industry. Now, what do you do with those crazy pictures at the beach with your friends? How do [...]
Let’s say you are surfing the Internet and you like a photo, you ‘bookmark’ the photo and share it with other people. That’s Pinterest in a nutshell. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting”. [...]
