(Published in The College of Westchester’s Newsletter, November 2014) A few weeks ago, I read about Ello, a new social media platform. Yes, one more. As I said on previous occasions, Social Media is here to say, so let’s not fight it, but embrace it. You don’t have to be in every social media platform, [...]
(Published in The College of Westchester’s Newsletter, October 2014) Every high school and college student is active in at least one social media platform with hundreds, or even thousands of friends, followers with likes being generated from both. Some of our current students could be social media influencers and we don’t even know who they [...]
(Published in The College of Westchester’s Newsletter, September 2015) Now that many recent grads are currently looking for jobs, and many more are about to start their academic career at CW, it is important to share with them some valuable tips about LinkedIn. As you all know, many employers are only accepting applications online, y [...]
(Published in The College of Westchester’s Newsletter, Agosto 2014) Vacation is that time of the year when you are supposed to be relaxing and enjoying yourself. It’s also a great opportunity to let your friends know just how much fun you are having. In the past that meant postcards, then emails, now it’s all about [...]
(Published in The College of Westchester’s Newsletter, Julio 2014) This has been troubling me for a while: When do you use Twitter favorites and when do you retweet? In the past, ‘Favorites’ were used as a bookmarking tool on a mobile device to collect tweets with links or other interesting content that Twitter users want [...]
(Published in The College of Westchester’s Newsletter, Junio 2014) Managing social media pages by individually logging into each site can be a hassle. It is very difficult to be up to date with everything and be able to post fresh content for every platform. Here’s where a social media management tool comes in to give [...]
(Published in The College of Westchester’s Newsletter, Mayo 2014) It is highly recommended here at CW that you open a separate Facebook account to keep in contact with students and other colleagues. This avoids the need to constantly keep monitoring your own content and to make sure your privacy settings are set up properly. Sin embargo, [...]
(Published in The College of Westchester’s Newsletter, Abril 2014) Everybody knows that universities across the country are allocating more time and money to having university open houses, engaging with students on social media, improving their prospectuses, and developing their university websites. I feel CW is doing a great effort in this area, and the feedback [...]
(Published in The College of Westchester’s Newsletter, Enero 2014) If you are a social media novice, hashtags – those short links preceded by the pound sign (#) – may seem confusing, unnecessary and distracting. But they are integral to the way we communicate online, and it is important to use them if we plan to [...]
(Published in The College of Westchester’s Newsletter, Diciembre 2013) LinkedIn, con más 200 millones de miembros puede ser utilizado igualmente por las empresas y los individuos y requiere muy poca medios sociales know-how. It’s a powerful tool recruiters cannot ignore and as a matter of fact LinkedIn is becoming the next “Monster” with more recruiters turning to it. But [...]
