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New York, NY

Personal Information

I’m a Public Relations & Social Media Strategist with a proven track record of successfully growing, engaging, and monitoring conversations online, generating content, securing press coverage, and identifying growth opportunities.


2013 - PRESENT

Public Relations and Social Media Coordinator

The College Of Westchester

Represent the College in all outward facing social media platforms. Maintain, develop, and schedule social media calendar and related activities throughout the year including press releases, blogs, tweets, and TV Ads, in coordination with Marketing and Media Resources department.

2008 - PRESENT

Social Media Strategist

Genepsis Media

Design social media campaigns and strategies for independent films. Perform monthly social media metrics, generate reports to identify opportunities for community growth.

2010 - 2012

Social Media Metrics Consultant | Research Analyst


Clients: Wal-Mart Stores, Michelin Group, DeVry University, IBM, University of California. Managed corporate accounts focusing on social media metrics. Measured and identified opportunities to optimize clients online marketing investment.

2010 - 2011

Web Producer


Created buttons, toolbars, widgets and landing pages with content customized for US and Europe markets. Content included music, business, TV, and technology.

2001 - 2009

Senior Producer

Bloomberg News

Responsible for field production coverage of political events including, Presidential Elections in the United States, Mexico, Chile and Argentina. US International Monetary Fund bi-annual meetings and US Inter-American Development Bank annual meetings. Interviewed Latin American heads of state and high profile CEOs.



New York University, Graduate Certificate in Media Management

Herbert H. Lehman College, B.A. Broadcast Journalism


Sprout Social 10/10
Radian 6 10/10
Wildfire 10/10
Social Radar 10/10
Google Analytics 10/10
MS Office 10/10