ROMAN SIERRANew York, NY
I’m a Public Relations & Social Media Strategist with a proven track record of successfully growing, engaging, and monitoring conversations online, generating content, securing press coverage, and identifying growth opportunities.
Public Relations and Social Media CoordinatorThe College Of Westchester
Represent the College in all outward facing social media platforms. Maintain, develop, and schedule social media calendar and related activities throughout the year including press releases, blogs, tweets, and TV Ads, in coordination with Marketing and Media Resources department.
Social Media StrategistGenepsis Media
Design social media campaigns and strategies for independent films. Perform monthly social media metrics, generate reports to identify opportunities for community growth.
Social Media Metrics Consultant | Research AnalystConverseon
Clients: Wal-Mart Stores, Michelin Group, DeVry University, IBM, University of California. Managed corporate accounts focusing on social media metrics. Measured and identified opportunities to optimize clients online marketing investment.
Created buttons, toolbars, widgets and landing pages with content customized for US and Europe markets. Content included music, business, TV, and technology.
Senior ProducerBloomberg News
Responsible for field production coverage of political events including, Presidential Elections in the United States, Mexico, Chile and Argentina. US International Monetary Fund bi-annual meetings and US Inter-American Development Bank annual meetings. Interviewed Latin American heads of state and high profile CEOs.