You need to keep up with all your social media platforms under one roof and analyze how effective are they to help you accomplish your goals. ‘Sprout Social’ has stepped into that void a bit with a tool that I’ve been quite impressed with. I started using it a couple of weeks ago and I absolutely recommend it.
‘Sprout Social’ essentially acts as a social media management tool for both the average and power users. It allows you to monitor and respond on social networks such as Twitter, Facebook, Foursquare, and LinkedIn, identify influencers around a topic and then pull that public and influencer data into a simple customer relationship management system. There are also some nice metric gathering mechanisms built into it, too. You will be able to schedule tweets, create reports, charts and much more.
The platform is offering free trials for one month (no credit card required) and then if you like their service you will pay $9.00 a month. I’ve been quite impressed with their tool thus far. You should give it a spin! If you want more information you can click on their website at: www.sproutsocial.com
Remember that there are other similar services in the market such as Awareness www.awarenessnetworks.com, which is used by big companies like Sony Pictures to monitor the effectiveness of their social media strategies. The list of services might be way bigger than ‘Sprout Social’ but the differences on the costs are also gigantic. ‘Awareness’ costs $250.00 per month.
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