A lot of people constantly ask me for better practices when distributing content via social media. They want to pitch their products but they don’t want to sound like their selling and harassing you to buy. When you do it the right way is called “Content Marketing.”

Basically, content marketing is the art of communicating with your customers without actually selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

I found this interesting article that explains more about Content Marketing